Awareness raising on Tech Facilitated Gender-based Violence through Social Media

Cameroon
negotiable Expires in 4 weeks

JOB DETAIL

Mission and objectives

UNFPA is the United Nations sexual and reproductive health agency. Our mission is to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled. We promote gender equality and empower women, girls and young people to take control of their bodies and their futures. We work with partners in more than 150 countries to provide access to a wide range of sexual and reproductive health services. Our goal is ending unmet need for family planning, preventable maternal death, and gender-based violence and harmful practices including child marriage and female genital mutilation by 2030. UNFPA is actively combating technology-facilitated gender-based violence by providing survivors with the response services when and where they need it, including social, health and legal and justice responses. We also work to raise awareness of the issue to empower survivors and to advocate for increased accountability and regulation — including through our interactive feature The Virtual Is Real and our bodyright campaign. UNFPA is also working to prevent this form of violence from taking place in the first place by transforming harmful social and gendered norms that proliferate and manifest in online spaces and through the use of technology, and by working to support technology and digital development to build in safety and privacy by design.

Context

Technology has helped advance women’s rights around the world in important ways. Technological tools make education and employment more accessible, and online spaces create new opportunities to build movements and amplify calls for equality and justice. Along with these benefits, however, are substantial costs. In this ecosystem of opportunity, there are many risks for women and girls who want to leverage technology and innovation to improve their lives. The internet can be a hateful and hostile place, especially for women, girls, racial and ethnic minorities, and other marginalized communities, who are more likely to have their images exploited online. This is what is referred to as Technology facilitated Gender-Based Violence. Technology-facilitated gender-based violence (TF GBV) is any act that is committed, assisted, aggravated, or amplified by the use of information communication technologies or other digital tools, that results in or is likely to result in physical, sexual, psychological, social, political, or economic harm, or other infringements of rights and freedoms. Globally, 66 percent of women have reported experiencing TFGBV—including instances of cyber-harassment and stalking, doxxing, and image-based sexual abuse. These sexualized abuses include nonconsensual sharing of intimate images (also known as “revenge porn,” a reprehensible term that suggests a victim deserved retribution or consented to the pornography), deepfakes (image manipulation using machine learning or artificial intelligence), and upskirting (taking nonconsensual images under a skirt or dress). These different forms of digital violence are widespread, recurrent, constant, and pervasive. The consequences of these violations of a person’s privacy, dignity, autonomy and rights are devastating. Even when this violence is perpetrated virtually, the fear, anxiety, loss of self-esteem and feelings of helplessness that it engenders are lasting and very real. Misogyny and online violence are a common violation of human rights. However, technology companies and policy makers place more emphasis on copyright protection than on human rights online. It is with this in mind that UNFPA wishes to take advantage of the 16 days of activism campaign to support awareness raising on TF-GBV to inform Cameroonian women and girls on the legal dispositions, mental health risks and services available. This will contribute to reaching Output 5 for Gender Equality.

Task Description

We are seeking support of 30 Online Volunteers to help us raise awareness and visibility on Technology Facilitated Gender-based Violence targeting women and girls and youths aged between 15 to 35years and 36 to 55 years. For this purpose selected Online Volunteers, under the supervision and guidance of UNFPA Communication Expert in charge of digital communication, will support by: – Support creation and curation of engaging material by advising on content and messaging for different age groups – Researching and identifying relevant hashtags to use in social media posts to increase visibility and reach – Engagement: Responding to comments, messages and mentions on individual publications – Disseminate selected messages on their various online platforms (X, IG, Facebook, LinkedIn and Tiktok) – Analytics: Monitoring and analysing social media metrics to track engagement, reach and other key performance indicators – Campaign promotion: Promoting the awareness-raising campaign on social media, including sharing personal stories, experiences and reasons for supporting the cause – Collaborating with other volunteers, team members or organisations to amplify the campaign’s message and impact – Content calendar management: Developing and managing a content calendar to ensure consistent and timely posting Selected Online Volunteers will be provided with information and material relevant and necessary to perform the task.

Competencies and values

Living conditions and remarks

Cameroon

location