Result of Service

The incumbent will be responsible for the following:

• ESCWA posts trending high and shared/forwarded/mentioned on various social media platforms
• Sustained increased access of ESCWA content by users from various groups and demographics
• High level of participation and interaction online by stakeholder groups, partner organizations and the general public in response to ESCWA’s online activities
• Social media accounts serve as effective complements to official sites in the dissemination of ESCWA communications and knowledge products

Work Location

UN-House ESCWA

Expected duration

6 Months

Duties and Responsibilities

Background:

ESCWA Communication Unit considers the social media platforms as its main channel to communicate ESCWA work/events/activities/announcements/vacancies, etc. A dedicated staff is need to produce periodic listening reports and analysis to build on marketing strategies and plans.

Duties and Responsibilities:
Under the direct supervision of the Chief of the ESCWA Communication and Information Unit (ECIU), the Communications Assistant (Social Media Specialist) is required to perform the below functions in close coordination with the Public Information Assistants at the unit:

o Assist in managing ESCWA social media platforms:
o Develop, implement and manage ESCWA social media action plan
o Implement a content editorial calendar to manage content and plan specific and timely campaigns
o Manage and oversee social media content
o Prepare content in English and Arabic
o Work with team and designers to ensure content is informative and appealing

o Assist in developing communication plans:
o Meet with Clusters and assess their needs
o Develop brand awareness and online reputation part
o Identify and tailor elements for social media platforms
o Assist in designing graphics and videos
o Set up a promotional plan for high-level meetings

o Produce periodic social media reports:
o Define most important social media KPIs
o Measure the success of every social media campaign
o Create templates to be filled post-events, monthly, quarterly and yearly
o Manage online reviews and reputation building

o Conduct trainings on social media:
o Assess the gaps in the use of social media
o Prepare material for the training
o Conduct trainings for small groups

o Expand ESCWA network of friends and influencers:
o Search and identify influencers who are interested in the work of ESCWA
o Establish a proper network of friends and maintain daily relationship with them
o Prepare an action plan to involve the network of friends and ensure their interaction with ESCWA on different social media platforms

o Perform other duties as requested

Outputs/Works Assignment:
Development and implementation of social media plans and strategies for specific events.
Monitoring social media platforms and collecting analytics and insights on daily/monthly/yearly basis.
Expanding the network of influences engaged with ESCWA.

Qualifications/special skills

A Master’s degree in communications, journalism or any related field is required.

All candidates must submit a copy of the required educational degree. Incomplete applications will not be reviewed
A minimum of 10 years of professional work experience in public information work including social media campaigning and reporting is required.
Experience in an international setting is desirable.

Languages

English and French are the working languages of the United Nations Secretariat; and Arabic is a working language of ESCWA.

For this position, fluency in Arabic and English is required, knowledge of French is desirable.

Note: “Fluency” equals a rating of ‘fluent’ in all four areas (speak, read, write, and understand) and “Knowledge of” equals a rating of ‘confident’ in two of the four areas.

Additional Information

Recruitment for this position is on a local basis. The incumbent is required to have the legal right to live and work in the specified working location.

No Fee

THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.