• Develop comprehensive communication strategies aligned with the organization’s mission and objectives, including short- and long-term plans.

• Translate strategies into actionable communication actions and deliverables driving cross-programs/offices/functions collaboration to ensure efficient execution

• Provide timely support to the China program communications team, including capacity building, mechanism improvement, internal communications support, etc.

• Identify communication opportunities and risks, propose innovative solutions, and enhance the organization’s public impact.
• 识别传播机会与风险，提出创新解决方案，提升组织的公众影响力。

• Maintain and strengthen the organization’s brand identity, ensuring consistency across all communications and alignment with WRI’s global brand values.
• 维护并强化组织品牌形象，确保传播内容符合品牌全球价值观；

• Promote the organization’s programs, events, and values through multi-channel communication.
• 通过多渠道传播推广组织的项目、活动和核心价值。

• Build and maintain long-term relationships with media, partners, and stakeholders.
• 建立并维护与媒体、合作伙伴及利益相关方的长期关系

• For public opinion crisis, with close collaboration with China Compliance team, develop crisis management plans in advance and respond swiftly to emergencies.
• 针对舆情危机，在与中国合规团队密切合作的基础上，提前制定危机传播预案并在紧急情况下快速响应

• Respond to WRI global requests and coordinate with WRI China leadership and program staff for support and information requests;
• 回应WRI全球请求，并与WRI中国领导层和项目工作人员协调支持和信息请求；

• Support communication activities for WRI China events and external events, including arranging and sending out media invitations and overseeing the design and production of event materials;
• 支持WRI中国活动和外部活动的沟通活动，包括安排和发送媒体邀请，监督活动材料的设计和制作；

5. Leadership, collaboration and Team Management /合作与团队管理

• Build and manage the communication team, develop team members’ skills, and support their professional growth
• 培养并管理传播团队，培养团队成员能力，支持其职业发展；

• Inspire the team to achieve goals and foster a culture of collaboration and innovation.
• 激励团队达成目标，营造合作创新的团队文化

• Establish mechanisms to evaluate communication effectiveness and regularly report key communication goals indicators
• 根据数据结果优化传播策略，实现可持续传播效果。

• At least 5-6 years of professional experience in a communications field, either with the news media, non-governmental organization (NGO), or public relations firm;
• 在新闻媒体、非政府组织或公共关系公司拥有至少5-6年的传播领域专业经验；
• Deep understanding of international organizations and strong commitment to sustainable development.;
• 对国际组织有较为深入的了解，且对可持续发展有坚定信念和深刻理解；
• Proficiency in website management and email marketing, with expertise in managing operations on domestic and international social media platforms, including WeChat, Weibo, LinkedIn, facebbok, and X, with keen awareness of global trends and public sentiment.
• 熟悉网站管理和邮件公关，并精通微信、微博、领英、脸书、X等国际国内常见的社交媒体平台运维，对全球热点和舆情趋势有敏锐嗅觉和深刻洞察
• Willingness and ability to work travel throughout China and internationally. Adaptability to cross-cultural work environments, international and domestic travel, and multi-time-zone collaboration.
• 适应跨文化交流的工作环境、国内外差旅和跨时区工作。
• Bachelor’s degree required , with Masters preferred;
• 学士学位，硕士优先；
• Excellent verbal and written skills in English and Mandarin, with professional experience;
• 优秀的英语和普通话口头和书面表达能力，具有专业经验；
• Ability to communicate effectively with various stakeholders, including senior representatives at NGOs, business and government;
• 能够与各利益攸关方进行有效沟通，包括非政府组织、企业和政府的高级代表；

• Excellent writing and editing skills, in English and Mandarin Chinese
• 优秀的英语和普通话写作和编辑技能
• Strong communication planning skills, including understanding of communication strategies
• 强大的沟通规划技能，包括对沟通策略的理解
• Excellent organizational, coordination, and planning skills;
• 优秀的组织、协调和规划能力
• Experience working with media and understanding of media relations, with media contacts, preferred;
• 有媒体工作经验，了解媒体关系，有媒体接触经验者优先；
• Understanding of online communications, including writing and developing web content
• 了解在线交流，包括撰写和开发网络内容
• Ability to work independently and resolve problems; and work in a highly collaborative work environment.