Work Location

Montreal

Expected duration

12 months with a possibility of an extension.

Duties and Responsibilities

THE ORGANIZATIONAL SETTING
The International Civil Aviation Organization (ICAO) sets international Standards and Recommended Practices (SARPs) for aviation safety, air navigation, security, and environmental protection. To that effect, ICAO is a knowledge-based organization engaged in developing intellectual property. The Revenue and Product Management Section is part of the Technical Cooperation Bureau and is focused on the organization’s revenue-generating activities. The portfolio of revenue-generating activities includes publications, periodicals, databases, websites, training, printing, and events. The revenues generated by these activities are required to promote ICAO’s Strategic Objectives and carry out related Programme Support. The Section is responsible for the overall strategic planning, stakeholders’ collaboration, coordination, promotion, and distribution of these sellable products in close coordination with the other Bureaus/Offices of the Organization.

The Product Management Unit (PTM) is responsible for identifying, analysing, and implementing revenue-generating opportunities in ICAO. Contained within this team is the marketing team, which is responsible for marketing ICAO products, services, and events.
Under the guidance of the Head, Product Management Unit, the Digital Marketing Specialist Consultant will work with the rest of the marketing team as well as ICAO Bureaus and Regional Offices to build both digital and promotions that showcase ICAO’s rich intellectual property products and ICAO events.

MAJOR DUTIES AND RESPONSIBILITIES
Function 1 (incl. Expected results)
Responsible for executing on all digital marketing campaigns in a manner that is on time, on strategy and on budget, achieving results such as:
• Perform day-to-day email and direct mail marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns;
• Assist the Product Managers in developing and planning event, product, and service marketing plans;
• Work closely with Product Management, Marketing, Sales, Technical Bureaus and Regional Offices to develop message strategy, copy and creative;
• Craft and target messages for specific audiences and build email calendar based on effective campaign timing and other best practices;
• Identify and build accurate data selection for recipient and exclusion segmentation (e.g., list and group creation) and quality assurance of all outbound campaigns;
• Troubleshoot issues related to client campaign reporting, email deliverability, segmentation quality and digital experience;
• Collaborate with internal members of the marketing and development teams and external vendors to create flawless end-to-end campaign and deployment processes;
• Manage subscriber data, import and segmentation using a combination of email application tools and database queries;
• Implement advanced dynamic content in email marketing campaigns to display different content to users based on defined fields in the recipients’ contact records;
• Utilize email marketing automation tools to create business renewal campaigns for ICAO publications, lead-nurturing marketing campaigns, sales engagement campaigns, promotional or event campaigns, and new customer onboarding and retention campaigns;
• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of campaign deployments;
• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of campaign execution as required;
• Work closely with IT to ensure the technical needs of email marketing operations are well understood and running smoothly;
• Monitor, analyse, leverage and present data from email marketing efforts while putting into action opportunities for improvement by refining processes and procedures;
• Optimize campaigns to deliver relevant marketing content to customers and influencers at the right time during the buying cycle.

Function 2 (incl. Expected results)
Provides Social Media Management support, achieving results such as:
• Develop social media content and posts promoting ICAOs events, products and services across all active social media and networking platforms (Twitter, Facebook, LinkedIn, YouTube and ICAO’s UnitingAviation.com blog);
• Publish and share daily content that builds meaningful connections and encourages community members to take action;
• Write and edit marketing copy, announcements and other materials for our social media channels and blog;
• Demonstrate effective knowledge of social media innovations, technology/digital trends and client’s target consumers and reviews, evaluate and report on client social media analytics and performance to improve results and meet program KPIs continuously;
• Proactively support sales activities including up-selling, cross-selling and program kick-offs and renewals;
• Actively support and update a robust editorial calendar in collaboration with the ICAO Communication Department;
• Identify and implement grassroots growth strategies and engagement tactics in the social and digital community to build high-integrity relationships and foster brand advocacy and awareness;
• Manage social media engagement tactics to grow and retain ICAO community at scale across all social networks;
• Perform event-based live blogging/tweeting content development and posting;
• In collaboration with Product Managers and Marketing Campaign Leads, engage in paid social advertising to help promote ICAO content to new and broader audiences;
• Assist in the live streaming of ICAO events across social networks, such as, Zoom, Vimeo OTT, YouTube Live, Facebook Live, Twitter, and virtual events platforms.

Function 3 (incl. Expected results)
Assists in monitoring, tracking, reporting and analysing of campaign activities, achieving results such as:
• Using project management software and web-based tools, track time spent on campaign activities and effort per client;
• Report on a weekly basis campaign progress and completion of deliverables;
• Report monthly on campaign success metrics using analytics tools from the CRM/Marketing Automation tool, Google Analytics, and social media channel analytics tools;
• Assist in the production of the RPM monthly KPI report with respect to marketing KPI elements;
• Assist in identifying any risks and barriers to success.

Function 4 (incl. Expected results)
Assists in developing content for ICAO’s UnitingAviation.com digital magazine/blog site UnitingAvation.com, achieving results such as:
• Publish articles developed by Technical Bureaus, Communications or Regional Offices;
• Maintain and update previously published content for timeliness and accuracy;
• Structure and update the content tagging metadata;
• Manage digital assets such as photos, images and videos on the platform;
• Develop and publish live blogging articles for ICAO events;
• Create organic and paid social posts to help promote new and evergreen UnitingAviation.com content on social media and search/display channels to grow the platform’s audience.

Function 5 (incl. Expected results)
Performs other related duties as assigned.

Qualifications/special skills

Educational Background:
A first level university degree in Marketing, Business Administration, Commerce or related field is required.

Professional Experience and Knowledge:
Essential
• A minimum of three (3) years of experience in communications and digital marketing;
• Experience in executing marketing campaigns through email marketing and social media marketing platforms;
• Hands-on experience with customer relationship management systems (CRM), marketing tools and marketing automation systems;
• Basic HTML/CSS skills in order to design and develop marketing emails;
• Strong creative and copy writing skills;
• Strong presentation and communication skills;
• Experience with key social media channels and social analytics tools;
• Knowledge of online marketing and a good understanding of major marketing channels;
• Ability to work as a team player in a cross-functional management structure;
• A self-starter, with the ability to thrive within a fast-paced and dynamic environment;
• Ability to manage multiple tasks and deadlines.
Desirable
• Experience in using social media management tools;
• Familiarity with SEO;
• Intermediate HTML/CSS skills in order to design and develop marketing emails;
• Video production experience using Adobe Premiere and After Effects, live streaming and transcoding;
• Experience developing strategies to drive traffic and revenue through organic search;
• Ability to understand promotional data and summarize it in a meaningful way for business goals, as well as analyse results, recognize trends and make recommendations;
• Experience with web analytics.

Languages

Fluent reading, writing and speaking abilities in English are required.
A working knowledge of a second language of the Organization (Arabic, Chinese, French, Russian, or Spanish) is desirable.

Additional Information

It should be noted that this consultancy is to be filled for an initial period of twelve (12) months with a possibility of an extension. This is a full-time position.
Note that due to the real-time support needed to execute conferences and events successfully, this role may be expected to work occasionally on weekends and evenings.
Please note that the monthly rate for Band B varies from CAD 5,097 to CAD 8,122 per month.

No Fee

THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.