Description

IFC—a member of the World Bank Group—is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2022, IFC committed a record $32.8 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org

IFC’s Communications and Outreach Department is responsible for managing IFC’s communications and outreach strategy with a focus on the Corporation’s business priorities, including cross cutting themes. The Corporate Communications team is responsible for communicating the organization’s message and priorities with both internal and external audiences, with the goal of maximizing IFC’s reach and impact, aligning messages, and strategically targeting key audiences.

We are seeking a Communications Consultant (ETC), Web Specialist, to be based in Washington DC, to support the development and maintenance of IFC.org, in close coordination with all units involved. The Consultant will also be responsible for creating new web pages, updating the webpages, coordinating the web transition for CCOIC, providing design services across key touchpoints, and providing design oversight. The chosen candidate will report to the Head of Digital.

Roles and responsibilities

IFC’s web team, part of the Corporate Communications Unit, is responsible for the quality and relevance of IFC’s corporate website, ensuring its content is aligned with IFC’s Digital strategy and presented in the most engaging way, offering the best user experience, and upholding the highest technical standards. The chosen candidate will also provide support and guidance, ensuring the IFC.org website is providing a smooth journey to users and reflects the most modern digital trends.
We are looking for a candidate who is passionate and inspired by the possibilities of the web, and who wants to leave a mark on IFC’s online presence. We seek a candidate who is creative and strategic, and who cherishes teamwork, advanced planning, and clear reporting and analysis. This is a unique opportunity to work at the heart of an international organization’s efforts to leverage the power of the web to accomplish its mission of creating opportunities where they are needed most. 

The chosen candidate will be expected to:

•  Work closely with the Web Content Editor and Web Communications Officer in the formulation and the implementation of IFC’s web strategy.
•  Maintain 9 (nine) external industry and thematic websites on IFC.org, aligning content and appearance with corporate standards.
•  Support the visual identity development for industry initiatives (examples include Utilities for Climate (U4C), Digital initiatives (such as D4TEP), and Operating Principles for Impact Management) and accompanying marketing materials.
•  Manage Publications and Marketing design across industry and thematic teams.
•  Play a supporting role in the migration of IFC.org to a new Content Management System, along with the redesign of the site’s main pages and information architecture, in close coordination with various units across the World Bank Group.
•  Provide regular feedback and guidance to colleagues (editors and producers) working in thematic and regional areas.
•  Assist in the management of an online editorial calendar and the coordination of IFC’s Web Producers Team.
•  Align digital marketing initiatives with key objectives and priorities, gain real time insights into audience behavior and leverage insights to deliver relevant online audience experiences.
•  Employ all available web tools and data-tracking instruments to measure the performance of the website and to analyze and report on it effectively.
•  Improve the quality and potential impact of IFC.org’s presence, including its accessibility and usability, its credibility and trustworthiness, and how well poised it is to respond to SEO challenges.
•  Act as a source of web expertise for IFC staff on the latest trends and best practices.

Selection Criteria

•  Master’s degree in Communications, Online Marketing, Digital Media, or related fields with at least five years of professional experience in graphic design (web and print) and web content management and publishing.
•  Big picture thinker with strong interpersonal and problem-solving skills while effectively maintaining a pulse on details.
•  Solid conceptual, research and analytical skills, with an ability to think strategically and rapidly synthesize information from varied sources into concise conclusions and recommendations.
•  Ability to work under stress and to juggle multiple tasks on tight deadlines.
•  Proficiency with content management systems, Adobe Creative Suite, other digital communications tools, and social media.
•  Solid understanding of the digital communications landscape, including trends in social media and web platforms. Clear command of leading-edge communications, measurement and analytics tools.
•  Expert knowledge and experience in graphic design using Adobe Creative Cloud and Canva.
•  Expertise in designing publications, and other print collateral.
•  Excellent knowledge and experience of event branding and on-site signage.
•  Excellent English skills/ write and edit messages in a clear, concise, and web-friendly style.
•  Understanding of digital marketing such as social media algorithms, audience engagement, SEO and SEM.
•  Strong diplomatic, interpersonal, and teamwork skills.

World Bank Group Core Competencies

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.