Mission and objectives

Youth Co:Lab positions young people front and center in order to solve the region’s most pressing challenges. Co-created in 2017 by the United Nations Development Programme (UNDP) and the Citi Foundation, Youth Co:Lab aims to establish a common agenda for countries in the Asia-Pacific region to empower and invest in youth so that they can accelerate the implementation of the Sustainable Development Goals (SDGs) through leadership, social innovation and entrepreneurship.

Context

The Youth Co:Lab Springboard Programme is an incubation process to leave no one behind on entrepreneurship education. Through our collaboration with industry experts, alumni founders and investment partners, we curate practical curriculums to support social enterprises to best showcase their impact, and obtain mentorships and opportunities to advance their SDG solutions.

Task Description

We are looking for an experienced Online Volunteer to support with a strategic marketing plan to increase the awareness of an upcoming project by Sharee, a social enterprise under the Youth Co:Lab portfolio. Sharee is an early-stage startup that empowers Lao upland farmers, predominantly women and indigenous people, by providing education on sustainable farming practices, access to green input-financing, and connecting them to environmentally friendly and profitable markets to combat the adverse effects of climate change, economic instability, and deforestation. The upcoming project aims to help a Lao coffee/tea agri-SME or farmer’s cooperative/group in terms of branding, marketing and international market access strategy. The Online Volunteer will provide strategic guidance on how to market the coffee product of the agri-SME to an international audience under the supervision of a Youth Co:Lab staff. Tasks include developing holistic marketing plan document through platform determination, benchmarking, messaging and audience identification for Sharee for Quarter 2 of 2025. Social enterprises will provide online volunteers with necessary organizational information and communication materials.

Competencies and values

Living conditions and remarks