Graphic Design / Communications

Quality healthcare and the good health of a population is the goal of every country’s leadership. However, along the pathway of achieving this goal, there are many challenges. Amidst the effort to overcome the challenges, the benefits for the patient should always remain the focus. To this end, the value of healthcare services for the patient has become a priority for health leadership globally – value-based health care (VBHC).

VBHC is about making the best use of available resources to achieve better outcomes and experiences for each patient. The ‘value’ is derived from ensuring that patients receive the best outcome from the healthcare they receive, while doing so at the most reasonable cost. This is achieved through shared decision-making involving both patients and clinicians, and in the process – doing less of the things that don’t help patients and reinvesting that money into more things that do.

The concept has been at the forefront of industry agenda and discussed extensively. What is lacking is more robust local implementation, particularly in low resource settings, and a platform offering the collaborative environment needed to engage different value-based health stakeholders.

The overall goal of the present project is to create a platform that will encourage academic leaders, government officials, frontline care providers, industry, and patients to work towards creating a value-based health care system through proven quality improvement methodologies and mechanisms that are unique to their own countries’ context.

Under the supervision of the Director for the Division of People and Social Inclusion (SDP) Unit, the Individual Contractor will be involved in tasks related to graphic design for the above-mentioned project. The work will be done in close collaboration with the staff of the SDP Unit.

The Individual Contractor will be responsible for the successful completion of the following outcomes:

Goal of Shaping local health care for universal health coverage (Phase II):

Phase II of the project will focus on the implementation of the in-country activities as determined by our in-country working groups during the Phase I planning process. The main outcome for Phase II will be the successful implementation of a pilot project for each country (Rwanda and Turkey) as proof of concept with a leading cancer centre in each country and increase stakeholder communication and engagement.

Graphic design:

• Create various graphic design assets, including logos, presentations, documents, publications, posters, banners, and other visuals that effectively communicate health information to diverse audiences.
• Design compelling graphics for the project-related websites, social media, and multimedia presentations, optimizing content for online platforms.
• Develop custom illustrations and icons to enhance understanding of project-related concepts and support educational materials.
• Create visually appealing layouts for project-related documents and publications, adhering to accessibility and readability standards.
• Transform data into clear and engaging visuals, such as charts, graphs, and maps, to aid in training, education, advocacy or public awareness campaigns.
• Select and edit images that resonate with health-related themes, ensuring cultural sensitivity and accuracy in representation.
• Apply creative approach to the tasks above while maintaining consistent visual identity of the projects, in compliance with the UNITAR’s brand policies.

Graphic design

1. Graphic design assets, including logos, presentations, documents, publications, posters, banners, and other visuals as mentioned for VBHC and other projects and activities within the Health portfolio.
2. Completion of design assets for online event(s).

• Required graphic design assets are delivered complete, with all requirements duly incorporated.
• All tasks are delivered within agreed deadlines.
• Project’s visual identity, as well as UNITAR’s brand guidelines and policies are maintained.
• Timeliness of deliverables.
• Collaborative attitude when working with other experts and the coordinating team.

• Professionalism: Expert level knowledge of graphic design and communications linked to health-related themes. Ability to develop graphic design assets in-line with provided briefs. Ability to listen and understand the perspectives of various stakeholders and help them through in the resolution of issues/problems. Exercises discretion as required and is motivated by professional rather than personal concerns; shows persistence when faced with difficult problems or challenges; remains calm in stressful situations. Takes responsibility for incorporating gender perspectives and ensuring the equal participation of women and men in all areas of work.
• Planning & Organizing: Based on the supervision received from the supervisor, plans work in a manner consistent with the goals and timeline of the project; allocates appropriate amount of time for completing work; is conscientious and efficient in meeting commitments, observing deadlines and achieving results; foresees risks and allows for contingencies when planning; monitors and adjusts plans and actions as necessary; uses time efficiently.
• Accountability: Acts in full consultation and in compliance with instructions from the supervisor and takes responsibility for agreed assignments; is accountable and trustworthy; honours commitments by delivering outputs within prescribed time, cost and quality standards; operates in compliance with organizational regulations and rules; and takes personal responsibility for his/her own shortcomings and shares successes with the team where applicable.
• Teamwork: Works collaboratively with colleagues (the team and other experts) to achieve organizational goals; is able to coordinate effectively with other experts and team members by genuinely valuing others’ ideas and expertise and providing relevant inputs in tasks where others lead; is willing to learn from others; places team agenda before personal agenda; very good inter-personal skills and a demonstrated capacity to deal with colleagues and counterparts from different backgrounds, and proven ability to function in a multi-cultural and multi-ethnical environment with sensitivity and respect for diversity.
• Technological Awareness: Keeps abreast of technology development in the area related to graphic design, communications; data processing, analysis, and presentation of strategic documents.
• Communication: Speaks and writes clearly and effectively; listens to others, correctly interprets messages from others and responds appropriately; asks questions to clarify and exhibits interest in having two-way communication; tailors language, tone, style and format to match audience; demonstrates openness in sharing information and keeping people informed.

The consultant will report to the Specialist, Social Development Programme Unit, Division for People.

To be defined in accordance with competences and experience of the candidate.