Organizational Context

Job Purpose

The Senior Communications Officer, Media Relations promotes the IFRC’s mission and raises its profile through print, broadcast, and digital media outlets. This role supports strategic media planning and carries out day-to-day media relations efforts.

The Senior Communications Officer, Media Relations looks for opportunities to include a Red Cross Red Crescent angle into the daily news cycle and works with colleagues across departments and geographies to communicate complex humanitarian
issues.

Job Duties and Responsibilities

• Develop media and advocacy strategies related to global emergencies, special projects to articulate IFRC priorities and ensure advocacy objectives are achieved.
• Identify and pitch stories, spokespersons, and visuals to global media outlets to boost the visibility of humanitarian work around the world.
• Handle incoming media inquiries, communicate information to media and manage media interviews related to IFRC’s work.
• Develop and maintain relationships with key media outlets – including print, broadcast, and digital – to ensure communication channels are open.
• Create and review press releases, talking points, pitches, media statements, reactive messaging, FAQs, op-eds, and other written content ensuring consistency of brand and voice.
• Participate in the biweekly press briefings at the United Nations Palais des Nations.
• Organise regular weekly X Spaces to provide updates from across the IFRC network.
• Serve as a spokesperson on specific topics on behalf of the IFRC in international media outlets and on global platforms.
• Advise Red Cross and Red Crescent communicators around the world on best practices and media opportunities.
• Build and maintain media pitch lists. Master relationship management database and create processes for IFRC’s communicators around the world to use the database effectively.
• Work with both the other teams in the Department to identify opportunities for digital collaborations and media partnerships and engage with member national societies.
• Scan for communications opportunities and risks to stay abreast of current operating environment and provide advice about responding and positioning.
• Support IFRC’s crisis communications management when needed.
• Identify emerging audiences and monitor external trends to inspire action and mobilize funds, volunteers, and visibility.
• Track analytics of coverage and meet goals related to key performance indicators.
• Ensure IFRC’s communications approach reflects the organization’s values and its position as the world’s largest humanitarian network.

Job Duties and Responsibilities (continued)

Contribute to an effective, high performing IFRC team:
• Be flexible in your work definition according to needs and priorities and improve team efficiencies and effectiveness within available resources.
• Be a pro-active team member by anticipating needs and fostering a workplace culture that models proactivity, continuous improvement, innovation, high performance and value for money.
• Foster a co-creative environment with colleagues in Geneva, regions and the International Red Cross and Red Crescent Movement and an open and cooperative relationship with external actors.

Education

Required

• Advanced university degree (master’s or equivalent) in a relevant area.

Preferred

• University degree in journalism and communications

Experience

Required

• 5 years of work experience in the humanitarian or development sector.
• 7 years of demonstrated professional experience in an international or cross-cultural environment with a focus on strategic and corporate communication.
• Experience of working on communication campaigns.

Preferred

• Experience of donor engagement/donor visibility.

Knowledge, Skills and Languages

Knowledge and Skills

Required

• Strategic thinker and innovator.
• Results oriented and demand driven individual.
• Demonstrated project management skills.
• Outstanding networking, representational and communication skills, an ability to be proactive and persuasive.
• Professional credibility, able to work effectively at all levels across the organisation.
• Proven good judgment and ability to work with complete integrity and confidentiality.
• High degree of discretion, tact and sensitivity in dealing with internal and external clients and stakeholders in politically and culturally sensitive issues.
• Ability to work within a multi-cultural, multilingual, multidisciplinary environment.

Language

Required

• Fluent spoken and written English

Preferred

• Good knowledge of another IFRC official language ( French, Spanish or Arabic)

Competencies, Values and Comments

Values: Respect for diversity; Integrity; Professionalism; Accountability
Core competencies: Communication; Collaboration and teamwork; Judgement and decision making; National society and customer relations; Creativity and innovation; Building trust