Title of Assignment: Social Media Consultant

Name of unit/sector: News and Media Division

Place of Assignment: WIPO HQ Geneva, Switzerland

Expected duration of assignment: From May 1 to December 31, 2025 (renewable up to two years inclusive)

1. Objective of the assignment

The consultant will contribute to the News and Media Division’s efforts, notably on TikTok, to highlight the use of intellectual property on human and community development around the world.

2. Tasks and deliverables

Tasks:

– Source and highlight success stories of innovators and creators around the world who are using IP to improve lives
– Research and draft original content with a focus on storytelling that shows the impact of IP use on human development
– Produce content targeting a youthful audience suitable for use on WIPO’s social media platforms
– Contribute substantively to the expansion of WIPO’s TikTok account.
– Support the execution of the Organization’s wider social media strategies, including an expansion of its channels, through the creation of appropriate native-play content

Deliverables:

– A monthly average of at least four new pieces of rich story-telling content – articles, videos, other – from outside Geneva, including the sourcing of first-person written or video testimonials from innovators and creators using IP to advance their work
– Four TikTok content pieces per month.
– Creation of at least two other pieces of content a month generated from HQ activities/programs for use on WIPO’s communication platforms

3. Reporting

The incumbent will report directly to the Senior Media Officer in the News and Media Division. The supervisor will evaluate the consultant’s work and certify delivery of work.

4. Profile

Education:
University degree in marketing, communications, business, social sciences, or other relevant discipline.

Experience:

Essential: 
– At least 3 years of experience in external communications for a public or private sector organization, specializing in digital content creation.
– Experience in community management, creation of social-media content (copy, visuals), and social-media performance evaluation (KPIs, analytics).
– Knowledge of best social media creative practice.
– Excellent knowledge of English.
– Excellent creative writing skills.
– Ability to create and edit visuals (Photoshop, Canva, CapCut etc.).
– Ability to shoot/source and edit video for TikTok.

Desirable:
Experience in community management and social-media performance evaluation (KPIs, analytics).

5. Duration of Assignment and Payment 

The assignment is for an initial period of eight months, from May 1 to December 31, 2025. Payment will be made monthly on the basis of a daily rate.
Applicants are requested to provide an indication of their remuneration expectations in Swiss Francs (daily rate)