Description

Position Title: Web Strategist

Reports to: Director of Digital Engagement and Response

Location: Remote US, approximately 5% travel

Employment Type: Full time

Position Overview:

Partners In Health (PIH) is seeking a highly motivated and experienced Web Strategist to join our Digital team. The Web Strategist will be responsible for developing and implementing effective digital web strategies that will help us achieve our acquisition and fundraising goals. This role requires a strong understanding of information architecture, journey mapping, and personalizations. The Web Strategist will bring rigor and business acumen to metrics and reporting to demonstrate the value and impact of the PIH website and continuously identify opportunities to improve the website experience and conversions.

Key Responsibilities:

• Own the web strategy development for PIH website and subdomains with attention to driving conversions and optimizing for increased engagement and an improved visitor experience.
• Collaborate with cross-functional teams to create and implement effective supporter journeys.
• Regularly evaluate new web project requests and guide development with the web team or outside agency.
• Conduct regular analysis of website traffic and user behavior to identify areas for improvement.
• Develop and execute A/B testing strategies to improve website performance and user experience.
• Develop and implement effective SEO strategies to improve website rankings in search engine results.
• Manage the web editorial calendar to ensure website content is up-to-date and in line with strategic goals.
• Monitor and report on key performance indicators to ensure that targets are met.
• Stay up-to-date with industry trends and emerging technologies to inform digital strategy.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of experience in web strategy, digital marketing, or a related field
• Strong understanding of website design, user experience, search engine optimization, and web analytics
• Excellent project management skills and the ability to manage multiple projects simultaneously
• Strong analytical and problem-solving skills
• Working knowledge of Google Analytics, Google Tag Manager, and A/B testing software.
• Familiarity with tools such as Drupal, SEMrush is a plus
• Experience creating wireframes
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Passion for PIH’s mission and commitment to social justice

Organizational Profile

Partners In Health (PIH) is a non-profit, global health organization that fights social injustice by bringing the benefits of modern medical science first and foremost to the most vulnerable communities around the world. PIH focuses on those who would not otherwise have access to quality health care. PIH partners with the world’s leading academic institutions to create rigorous evidence that shapes more sound and all-inclusive global health policies. PIH also supports local governments’ efforts to build capacity and strengthen national health systems.

As of today, PIH runs programs in 11 countries (Haiti, Kazakhstan, Lesotho, Liberia, Malawi, Mexico, Navajo Nation, Peru, Rwanda, Sierra Leone, United States), where it provides direct care to millions of patients, through public facilities and community engagement.

Partners In Health (PIH) is committed to the fundamental principle of equal opportunity and equal treatment for every prospective and current employee. It is the policy of PIH not to discriminate on the basis of race, color, national or ethnic origin, ancestry, age, religion, creed, disability, sex and gender, sexual orientation, gender identity and/or expression, military or veteran status, or any other characteristic protected under applicable federal, state or local law. PIH works in and with a number of governments in and outside the U.S., and to the extent applicable, this statement is intended to incorporate the prohibition of any unlawful discrimination covered by applicable laws in such countries, states and municipalities.

Partners In Health participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.